Internal Campaign for HR

Our client approached us to develop a recruitment campaign that would attract new talent while challenging perceptions of the accounting industry as demanding and high-pressure. They wanted to connect with emerging professionals by highlighting a culture that valued both meaningful work and work-life balance.
We collaborated with the client to develop a campaign concept and tagline that felt approachable and authentic while reinforcing the company’s mission and values. The campaign materials included materials for in-person events, social media ads, a welcome kit for new hires and a layout for a new section of the company’s website.