Recruitment Campaign

Our client came to us to develop an in-store recruitment campaign across more than 200 retail locations. Because the stores already had strong relationships with their customers, the campaign offered an opportunity to turn a familiar brand experience into a recruiting advantage.
The challenge was to create messaging that reflected the company culture while standing out in a busy retail environment. Working with our creative writer, we helped develop a tagline that played off the language of the industry and created an upbeat, inviting call to join the team.